DESIGN & ART DIRECTION
Shawn Steven
STRATEGY
Wamuyu Kiragu
Leila Umutoni
ACCOUNT MANAGERMercy Rotich
WRITER
Allan Gitau
optimism about the long-term potential of cryptocurrency remained.
To solidify its relationship with customers, Yellow Card seized this
opportunity with ‘a WHOLE in your wallet’, a campaign offering
investors the chance to own a whole Bitcoin. This resonated
with their aspirations, as owning an entire Bitcoin is an
ambitious goal for many.
To visually convey this, I had the idea of putting people's
faces on the coin.