DESIGN & ART DIRECTION
Shawn Steven
STRATEGY
Dennis Maina
Norman Itumo
ACCOUNT MANAGER
Faith Ogweno
AGENCY
Suss Digital
I was part of to pitch and help craft a go-to-market strategy
for a brand aimed primarily at the youth.
From the outset, we were clear that the brand needed to
communicate that it was created by and for the youth,
rather than positioning it as a cheaper alternative—an
approach that would quickly lose relevance once more
affordable competitors entered the market.
Our strategy focused on showcasing how the brand resonated
with the youth—aligning with their bold approach to life, their
visions, communities, and aspirations. We achieved this by
using bold writing and visuals that stood apart from
typical financial brands.
*Unfortunately, this campaign never saw the light of day,
but I’m proud of this work as I saw huge potential in the
brand and this approach.*
*The images used are copyrights of their respective owners, and no infringement is intended*